Context:

The centre of Dubai is a goldmine of the world's luxury real estate: next to the Burj Khalifa, fashionable restaurants, exclusive boutiques. Competition is fierce, investors from Europe, the Middle East and Asia are valued fiercely. The project is still at the excavation stage, and the developer is already looking to maximise pre-sales in order to maximise financial opportunities.

Task:

Pre-sell a minimum of 50% of luxury residences to complete the first construction phase, attract UHNW investors who will not wait for construction to be completed.

Approach:

• panoramic views of the famous fountain and Burj Khalifa. Added analytical inserts to the video about the price growth of luxury properties in Downtown over the last 5 years and forecasts from leading consulting bureaus.
• Closed Zoom sessions with local experts: Investors got access to details of international analytics (new five-star hotels, Dubai Creek waterfront restoration), backed by figures on historical capitalisation growth of similar properties.
• Interest and geographic targeting: Meta advertising campaigns focused on European and Middle Eastern audiences with interests in luxury property, private banking and regular travel to the UAE.

Result (4 months before active adjustments):

• Presales: ~62% of premium unit bookings (average cheque from $2.1m).
• Average CPL↓ 28% from original projections, with leads being exceptionally qualified.
• On feedback: ~30% decrease in decision made after viewing a 3D tour with analytics about the future of the region, and ~20% due to closed online meetings giving a clear financial perspective.

A squeeze:

Downtown Dubai | Pre-sales ~62% before construction | Price per credit ↓28% | Average cheque $2.1m+

Context:

Mayfair is the holy of holies of London luxury property. The problem: the boutique agency, though clever, is drowning among the big players. UHNW clients turn to the ‘big name’ brands, ignoring those who can offer the best.

Task:

Raise the agency's visibility and status, increase deal conversion and become an ‘insider’ broker for wealthy managers and the top, for whom London is not just a market but a ‘safe haven’ of assets.

Approach:

• Expert Content: Mayfair's series of articles and analysis notes on investment opportunities leads in premium publications (NDA).
• Personal recommendation and capped terms: Creation of personalised loans with ‘off-market’ facilities available only through trusted links for wealth managers.
• Subtle advertising on LinkedIn and Instagram: Targeting an audience of global banks, advisory firms and UHNW family offices using key terms like ‘Stamp Duty Planning’ or ‘Diversification of high-value assets’.

Result (6 months):

• Transaction conversion: from 18% to 34%.
• Average cheque ↑ by around 25%, to ~£3.7m.
• Direct recommendations ↑ by 45% because wealth managers started referring to the agency as a ‘trusted Mayfair insider’, which strengthened the brand under NDA.

A squeeze:

Mayfair, London | Conversion 18%→34% | Average cheque +25% | Referrals +45%

Context:

The Upper East Side is a historically prestigious neighbourhood that combines aristocracy and investment appeal. The project: a new condominium with private access to a premium salon and proximity to renowned art galleries, top schools and clubs. Investors from Europe, Asia and the Middle East appreciate the stability of New York City but want guarantees of capital growth.

Task:

Pre-sell the matching portion of the unit (~50%) before the showroom officially opens. Convince that prices will increase due to upcoming occupancy improvements (e.g., expansion of green space near Museum Mile or expansion of clubs with VIP membership).

Approach:

• Realistic videos: Footage of a morning jog in Central Park, dinner at a Michelin-starred restaurant near the site, and interviews with urbanists explaining why the Upper East Side is a ‘golden square’ for long-term investment.
• Mix of options: TikTok for young people with significant economies from Asia, LinkedIn and Facebook for more conservative European and Middle Eastern investments, an email newsletter with analyses of value growth over the last 10 years on the Upper East Side (with charts of prices per square foot).
• Private online presentations: Curated by top luxury property consultants. Talks about securing price appreciation once a small historic mansion is completed, which will turn the project into a private club for residential neighbourhoods.

Result (4 months to showroom opening):

• Pre-sales: ~58% of flats are booked (average cheque $5-8m).
• About 40% of transactions are made without visiting the showroom, after online presentations and reading analytical reports.
• CPL↓ ~20%, and each lead is actually a ready-made investor who has passed a multi-level filter of interests (investments in art, private clubs, banking for the wealthy).

A squeeze:

Upper East Side, New York | Pre-sales ~58% to showroom | Average check $5-8 million | Price per service ↓ 20%

Context:

Cyprus is a tidbit for those wanting EU residence permits, a safe jurisdiction and a seaside villa with access to modern marinas. New projects are a rare opportunity to gain a foothold in a growing segment where demand is steadily increasing.

Task:

Raise the quality of leads, reduce the number of ‘tourists’ and increase the average check, given the prospects for long-term value growth due to future marina expansion and the opening of 5+ star luxury hotels.

Approach:

• Architectural Data: Interviews with the project's architects on philosophical design, inspiring minimalism and sustainable materials that emphasise value for those who think 10-15 years ahead.
• High-end content: premium Reels with marina views, yacht club, blue flag beaches and comparative charts of price growth in Cyprus seaside luxury property over the last 5 years.
• Focus on investment and residence permits: lending with calculation of guaranteed ROI, observed seasonal rental income and capital growth, plus mentions of simplified residence permit procedures for buyers of luxury properties.

Result (6 months):

• Lead quality improved: previously 1 deal per 15 leads, now 1 deal per 9 leads (~40% efficiency increase).
• Average cheque ↑ to €3.8m (previously ~€2.7m), due to accurate targeting and securing long-term benefits.
• Over 50% of buyers said that interviews with architects were a key trigger - they are a prime target not just as a ‘house by the sea’ but as an intelligent investment in lifestyle value and the future of the region.

A squeeze:

South Cyprus | Lead→deal conversion: 1/15→1/9 | Average cheque €3.8 million

Context:

Istanbul is a city of two continents, cultural heritage and modern luxury. The districts of Nişantaşı and Bebek are known for high-end boutiques, expensive restaurants, proximity to the Bosphorus and a unique atmosphere appreciated by UHNW investors.

Task:

Attract international UHNW investors who are looking for cultural authenticity, VIP services and want to lock in capital in a growing market while waiting for infrastructural improvements such as new gallery openings and expansion of high-end restaurant concepts.

Approach:

• Lifestyle video: Filmed Reels featuring a morning coffee in Bebek, a walk along the Bosphorus waterfront, dinner at a restaurant where everyone usually heads, and a behind-the-scenes tour of local designer boutiques.
• Local agents + immigration consultants: Collaborate with them, who can arrange citizenship through investments and explain the financial benefits of shopping in this segment of the city.
• Adaptive pitch: lending in England and Turkey, to business compliant global interests, from European entrepreneurs to slow decline, knowledgeable in diversifying international assets.

Result (5 months):

• Leads growth: 15 to 60 per month (4-fold increase), without loss of quality.
• Conversion: 5%→15%, now almost 1 in 7 leads becomes a real customer.
• Average cheque ~$2.5m, ~25% of deals are done remotely. Buyers recognise the value of authentic regional content and supporting citizenship.

A squeeze:

Nisantasi/Bebek, Istanbul | Leads x4 | Conversion 5%→15% | Average cheque $2.5 million

Context:

Object in the centre of Odessa at the stage of demolition of an old building. The task is to sell flats before the official start of sales, taking into account the promising location and future value.

What we did:

• Aggressive targeted advertising with visualisation of future project and nearby employment.
• Outdoor advertising in key points of the city, emphasising the status and limited offers.
• Content about the prospects of price growth in the historical centre of Odessa, arguments for slowing down, who want to act now.

Result:

In 2 months, $6.3 million worth of properties were sold, 80% before the start of official sales. Buyers made decisions very quickly, sometimes within a few hours of receiving information. This is an indicator of confident marketing, which creates excitement and trust in a potential project.